Latest Work
UX Methodology
This is the design process I follow on all projects. My approach is modified and processes may be added or excluded depending on requirements. The diagram below is also representative of my time allocation. I spend the majority of my time in preparation, research, analysis and generating diagrams, maps and mockups. I will continue to iterate various solutions until I arrive at a product/design which both reaches it's business goals and is loved by users. My work ethos is that simplicity and efficiency is the key to a great user experience. All projects will reflect this.
"The more choices you present your users with, the longer it will take them to reach a decision." - Hicks Law
